The world has come into the word

It is not the word coming into the world but rather the world coming into the word.

For example, it is not the words that defines that your favourite rock song but the images associated with the words; the world of the images.

That's why television triumph over radio. It blasts you with images that you can associate with words. Be careful of false imageries portrayed by the media. Classic case would be the romanticizing of evil; Good is boring. it's cool and hip to be evil.

Luke 11:34

"The lamp of the body is the eye. Therefore, when your eye is good, your whole body also is full of light. But when  your eye  is bad, your body also is full of darkness."